SuPawDog Treats is the first brand to emerge from the Novestrum incubator — a challenger brand redefining the dog-treat category.
 

Born from a shared love of dogs and the outdoors, the brand’s mission is simple: to give every dog the gift of better health through natural, functional treats that do stuff.

Crafted in the UK, each range of SuPawDog Treats combines high-quality protein with science-backed functional ingredients — like chamomile, L-tryptophan, hemp seed, and probiotics — to support calmness, digestion, and overall wellbeing.

Sustainability is baked in. Every pack uses recyclable or compostable materials, and every recipe is made in Britain using responsibly sourced ingredients.

With growing retail interest and thousands of happy customers, Popcorn Paws® is proving that pet wellness and planet-friendly principles can go paw-in-paw.

Visit SuPawDog Treats → https://www.SuPawDogTreats.co.uk/