
Over 15 years of experience in shopper and retail marketing, working with global FMCG brands to deliver impactful customer experiences. Nigel blends creativity with strategy, helping brands stand out on shelf, connect with shoppers, and build meaningful loyalty.

With over two decades in commercial FMCG roles, including extensive experience within the pet food and treat sector, Iain brings deep operational insight and market understanding. He ensures every brand under Novestrum combines commercial strength with consumer trust.